AI Transparency Policy

Last updated: 17 July 2026

Social Covered Ltd ("Social Covered", "we", "our" or "us") believes artificial intelligence should enhance human expertise rather than replace it.

This AI Transparency Policy explains how artificial intelligence is used throughout Social Covered, SC Hub and associated services, including Sarah, our Executive AI Growth Director.

Our goal is to provide customers with greater transparency regarding how AI-powered features operate, what information they may use, and the role customers continue to play when making business decisions.

This policy should be read alongside our Privacy Policy, Security Statement and Terms & Conditions.

1. Our Approach to Artificial Intelligence

Artificial intelligence forms part of the Social Covered Growth Operating System.

Our AI services are designed to assist customers by providing:

  • business recommendations
  • marketing guidance
  • operational support
  • workflow automation
  • content assistance
  • commercial insights
  • planning support

Artificial intelligence is intended to support human decision-making.

Final decisions always remain with the customer.

2. Sarah

Sarah is Social Covered's Executive AI Growth Director.

Sarah is designed to operate as a retained executive partner throughout SC Hub by assisting customers with strategic planning, operational guidance and commercial recommendations.

Depending upon the services you use, Sarah may assist with:

  • growth planning
  • sales support
  • content planning
  • marketplace recommendations
  • workflow management
  • customer onboarding
  • reporting
  • business insights

Sarah does not independently:

  • publish customer content without approval
  • authorise payments
  • enter into contracts
  • make legal decisions
  • replace professional legal, financial or regulatory advice

Customer approval remains responsible for all operational decisions.

3. How AI Uses Information

Where authorised, AI features may use information available within your Social Covered workspace, including:

  • subscription information
  • approved projects
  • workflow activity
  • uploaded business information
  • previous customer interactions
  • approved conversation history
  • connected platform information authorised by you

AI only accesses information required to provide the requested functionality.

Access is governed by the same privacy, security and permission controls that apply throughout SC Hub.

4. AI Recommendations

AI-generated recommendations are intended to assist decision-making.

Although we continually improve our systems, AI-generated outputs may occasionally:

  • contain inaccuracies
  • become outdated
  • misunderstand context
  • require clarification

Customers should review recommendations before relying upon them for important business decisions.

5. Human Oversight

Social Covered believes human oversight remains essential.

Where AI assists with:

  • content
  • marketing
  • strategy
  • communications
  • commercial recommendations

customers remain responsible for reviewing and approving outputs before publication or implementation.

6. Conversation History

Where supported, conversations with Sarah may be retained to:

  • improve continuity
  • maintain context
  • support ongoing workflows
  • improve customer experience

Conversation history is processed in accordance with our Privacy Policy.

Customers remain able to request deletion of personal information in accordance with our Data Deletion Policy.

7. Voice Interactions

Where voice features are available, voice conversations may be processed to enable:

  • speech recognition
  • conversational responses
  • transcript generation
  • conversation continuity

Voice interactions are subject to the same privacy and security protections as text conversations.

8. Continuous Improvement

Artificial intelligence continues to evolve.

Social Covered regularly improves AI capabilities, workflows and operational intelligence to enhance customer experience, improve recommendations and introduce new platform functionality.

Updates may occur without materially changing the purpose of AI services described within this policy.

9. Responsible AI

We are committed to developing AI responsibly.

This includes principles such as:

  • transparency
  • human oversight
  • privacy protection
  • security
  • fairness
  • accountability
  • responsible use

We continually review our AI systems as technology evolves.

10. Customer Responsibilities

Customers remain responsible for:

  • reviewing AI-generated outputs
  • approving published content
  • verifying factual information
  • complying with applicable laws and regulations
  • ensuring appropriate human oversight within their organisation

Artificial intelligence should assist business decisions rather than replace appropriate professional judgement.

11. Third-Party AI Services

Some AI functionality may be provided using carefully selected third-party technology providers.

Where these services are used, they operate under appropriate contractual, privacy and security arrangements.

Social Covered continually reviews technology providers to ensure they remain appropriate for delivering our services.

12. Future AI Features

As Social Covered evolves, additional AI capabilities may be introduced, including new automation, workflow assistance, conversational interfaces and operational intelligence.

Where new features materially affect the way personal information is processed, our Privacy Policy and related documentation will be updated where required.

13. Contact

If you have any questions regarding the use of artificial intelligence within Social Covered or SC Hub, please contact:

Social Covered Ltd

Email: support@socialcovered.com

Website: https://socialcovered.com