Digital Workforce & AI Services Policy

Social Covered Ltd ("Social Covered", "we", "our" or "us") provides Digital Workforce services that enable customers to create, manage and deploy AI-powered digital representatives, including Digital Ambassadors, Digital Clones and Enterprise Digital Teams.

This policy explains how these services operate, the responsibilities of both Social Covered and our customers, and the standards that apply when creating or using AI-generated voices, avatars and digital representations.

This policy should be read alongside our Privacy Policy, AI Transparency Policy, Security Statement and Terms & Conditions.

1. Our Digital Workforce Services

Digital Workforce services are designed to extend your organisation by providing AI-powered digital representatives capable of assisting with approved business activities.

Depending on your subscription, services may include:

Digital Ambassadors
Digital Clones
Enterprise Digital Teams
AI video presenters
conversational assistants
voice-enabled representatives
multilingual communication
customer engagement
training and onboarding assistance

These services are intended to support your business and do not replace appropriate human oversight.

2. Customer Consent

Customers are responsible for ensuring they have all necessary rights, permissions and authority before providing:

photographs
videos
voice recordings
branding
logos
names
likenesses
other identifying materials

By submitting these materials, customers confirm they are authorised to use them for the requested Digital Workforce services.

3. Voice Cloning

Voice cloning or AI-generated voices will only be created where appropriate authorisation has been provided.

Customers must not submit recordings belonging to another individual without their knowledge or permission.

Social Covered may refuse requests where ownership, consent or lawful authority cannot reasonably be established.

4. Digital Likeness

Digital avatars and digital clones are intended to represent authorised individuals or approved fictional brand representatives.

Customers are responsible for ensuring that the creation and use of digital likenesses complies with applicable laws, contractual obligations and intellectual property rights.

5. Ownership

Customers retain ownership of their original materials, including branding, photographs, videos and voice recordings supplied to Social Covered.

Subject to payment of all applicable fees, customers receive the right to use final Digital Workforce assets created specifically for their organisation, unless otherwise agreed in writing.

Underlying software, AI models, workflows and platform technology remain the property of Social Covered or its licensors.

6. Acceptable Use

Digital Workforce services must not be used to:

impersonate another individual without permission
commit fraud
deceive customers
distribute misinformation
create unlawful content
infringe intellectual property rights
harass, threaten or abuse others
violate applicable laws or regulations

Social Covered reserves the right to suspend or terminate services where misuse is identified.

7. Human Oversight

Customers remain responsible for reviewing AI-generated outputs before publication or use.

Where Digital Workforce services generate:

video
audio
messaging
presentations
communications

customers remain responsible for ensuring the final content is accurate, appropriate and compliant with applicable legal and regulatory requirements.

8. AI Limitations

Digital Workforce services rely on artificial intelligence and supporting technologies.

Outputs may occasionally:

contain inaccuracies
misinterpret instructions
require editing
require human review
vary depending upon available information

Customers should review generated content before relying upon it.

9. Third-Party Technology

Certain Digital Workforce capabilities may utilise trusted third-party technology providers to deliver features such as:

AI video generation
speech synthesis
language translation
conversational AI
transcription
voice processing

These providers are selected to support the delivery of our services and may change as technology evolves.

10. Removal of Digital Assets

Customers may request removal of Digital Workforce assets that are stored by Social Covered, subject to legal obligations and operational requirements.

Where practical, associated voice models, avatar assets and related customer-generated materials will also be removed in accordance with our Privacy Policy and Data Deletion Policy.

11. Service Improvements

Digital Workforce services will continue to evolve.

New capabilities, providers and technologies may be introduced to improve quality, security, functionality and customer experience.

Such improvements will not change customer ownership rights or responsibilities described within this policy.

12. Customer Responsibilities

Customers remain responsible for:

obtaining appropriate permissions
reviewing generated content
approving published materials
complying with advertising standards
complying with applicable laws
respecting third-party intellectual property rights
ensuring responsible use of AI-generated content

13. Ethical Use

Social Covered is committed to promoting responsible and ethical use of AI-generated media.

We do not knowingly support the creation of deceptive, unlawful or harmful digital content and reserve the right to decline requests that conflict with our legal obligations, ethical standards or platform policies.

14. Contact

If you have any questions regarding our Digital Workforce services, please contact:

Social Covered Ltd

Email: support@socialcovered.com

Website: https://socialcovered.com